Jason Sethre
Jason Sethre
President
With over 17 years of experience overseeing daily newspapers, weekly newspapers
and shoppers in Minnesota, Wisconsin, Illinois and Indiana, Jason Sethre continues
to recognize that change is inevitable for all industries.
While graduating from Purdue University and Northwestern University --
Kellogg School of Management adorn his resume, those are just pieces of
paper to Jason. He feels his community involvement has given him the best
education about business, relationships and life. He currently serves on
the Board of Directors for the Preston Area Chamber of Commerce, Board of
Directors for the Commonweal Theatre, Sons of American Legion, and as a
firefighter with the Fountain Fire Department. Jason also serves as the
publisher of the Fillmore County Journal and
Olmsted County Journal, two
weekly newspapers with a combined 74,000 circulation. Both newspapers cover
local government in 22 cities, 11 public school districts and two counties --
Fillmore and Olmsted. He also serves as the publisher of Visit Bluff Country,
the premiere tourism magazine of Historic Bluff Country, distributed in 14
counties in the tri-state area of Minnesota, Iowa and Wisconsin.
His work in large and small organizations fuels his adaptability and
motivation to serve the needs of a large cross-section of businesses.
Jason observes marketing as the oxymoron of a subjective science, and
he views the Internet is a continuously evolving interactive experiment.
He thrives on the dissection of analytics and seeks ways to organically crank
up those statistics to increase clients' revenues and profits.
As a matter of fact, the first thing he does when he gets up in the morning
is check his Google Analytics for all of his media websites. And, the last
thing he does before he goes to bed is check his Google Analytics for all of
his media websites. Yes, and he calls this a "healthy obsession."
When he's not checking website statistics, he's spending time with his wife
and two children, playing and coaching soccer, and picking apart Tyler's chess
game one rook at a time.